Located just south of downtown Dallas in the Cedars neighborhood, we are deeply rooted in our commitment to challenge the status quo in the city’s ever-evolving neighborhoods. As a true client partner, we work collaboratively to create exceptional projects and to unite communities through purpose-driven planning and design-forward architecture. Our design philosophy is based in a belief that, like the city, architecture is a dynamic platform, affecting and being changed by its occupants. We embrace this two-way influence, adapting to user demands while changing how people think, live, and see the world. We believe that architecture can have an impact at all scales – the city, the site, and the individual.
Our founding team members have worked within the Dallas-Fort Worth area for decades, completing award-winning projects while also participating in many community efforts. As a result, they became deeply immersed in the city and dedicated to its continued evolvement
This commitment led to the formation of the firm and an overall appreciation for projects that could be exceptional in design and functionality while also enhancing the surrounding community.
Raised with humble beginnings in Enid, Oklahoma, Justin is competitively determined and enthusiastically pursues his goals until they’re achieved. This mindset sets him apart as both an individual and a professional as he strives to serve as an advocate for his clients and for Parscale Group. His greatest advice to aspiring young professionals is to “take risks, explore what-ifs and deliver,” which is Parscale Group’s company motto.
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Born in Cincinnati, Ohio, Ryan has lived and worked across the United States, Europe, and Middle East designing projects covering a diverse set of programmatic, cultural, and urban conditions. Employing a research-based design process, he has developed award-winning designs that are innovative, but grounded, in a deep understanding of the context, culture, and client of each project. This range of experience, working at the intersection of architecture and urban design, has instilled a belief in the power of design to improve the public realm and strengthen communities and cities.
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Early on in his career, Matt became fascinated with the idea of a master craftsman, someone who is well-rounded in many phases of a project. As a result, he spent time building a deep understanding of the entire project delivery process, from estimating to on-site project engineering. As an architect, he believes in a careful attention to detail and creating a story through built form. To him, architecture is about creating space that excites, engages, and inspires.
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